Tree Ganesh: Asia Book of Record

Surat, a city famously referred to as the diamond capital of the world, is gradually refining another gem in its identity — being an environmental awareness leader. The global limelight has now focused on Tree Ganesha, a remarkable initiative led by Surat’s very own environmentalist, also called the Green Man, Viral Desai. Recently, the movement was awarded a spot in the Asia Book of Records and became the world’s sole religious–cultural festival completely devoted to protecting the environment.

A Vision Rooted in Responsibility

Over the past eight years, Tree Ganesha has not only been a celebration but a revolutionary movement. In line with the philosophy of “Satyagraha Against Pollution and Climate Change,” Viral Desai has groomed over one lakh students as dedicated environment warriors. This initiative is the blend of spiritual reverence and eco-responsibility, depicting that conservation and culture can go hand in hand with discipline and peace.

In his own words, Desai added: “Tree Ganesha is not merely a festival but a movement that seeks to sensitize the younger generation towards the environment and secure the future of our planet.” His words highlight the combination of clarity and trust that has characterised this venture.

Institutional Backing and Civic Trust

Tree Ganesha’s development was not a lone initiative. It has been underpinned by the Surat Police, the Gujarat Pollution Control Board (GPCB), and the Gujarat Forest Department. Their participation ensured consistency and credibility, making what might have still been a localised drive for awareness into an international case study in public-private partnership.

This institutional backing provided the movement with a spine of discipline and concentration. Combining environmental campaigns with civic action, Tree Ganesha is proof of what can be achieved by trusting between citizens and authorities.